SEO for Realtors in Florida
Search Engine Optimization
I enjoy helping anyone who has a web site or is thinking about getting a web site.
Hello everyone and welcome to my search engine optimization page. I truly enjoy using and understanding the art of conquering the web for the sake of business. In my opinion , if you are not doing this in today’s internet marketplace you are lost.
What I like to do is help the realtors conquer local neighborhoods, communities, condos , farming areas by building excellent web pages and blogging about those specific communities as content. I understand the art of web site construction enough to be able to boast about keyword domination such as: West Palm Beach Mortgage Banker, Fort Lauderdale Mortgage Banker, Jacksonville Mortgage Banker. Your keywords could be anything like XYZ Real Estate, Real estate XYZ, homes for Sale XYZ, XYZ Homes for Sale. The information we tie your words to cannot be cookie-cutter stuff because every community is different and the content has to be good for it to get ranked!
I believe that it is easier for the Realtor to do this because a good web site will allow customers to shop actual properties with virtual tours and lots of pictures. A good mortgage guy web site is more about ideas or concepts such nas mortgage rates or trends. All the Realtor needs to pursue is the neighborhoods he/she wishes to conquer!
Web Site Marketing - The Internet is the new phone book, if you are not dominating it you are no where to be found. Your site does not have to be elaborate, but it does need to be properly indexed on the web with the three main search engines:Google, Yahoo and Bing.
Internet Marketing Strategies consider how search engines work, what people search for, the actual search terms or keywords typed into the keyboard of the targeted audience. Optimizing a website will involve editing a website and adding really good content and video. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic that is a must.
Wikipedia Definition: Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. Wikipedia Link to Search Engine Optimization
Through the years, I have helped many Realtors and Private businesses get their websites off the ground. What I have found is that there are two kinds of web marketing customers.
1.) The first type is "The Tinkerer" who likes to micro-manage everything and becomes fascinated with the magical world of the Google.
2.) The second is "The Delegater" who wants nothing to do with the mechanics of how this gets accomplished. "Just make it happen so We can Make Some Money!"
And Why Do I Do This?
1.) I enjoy it, It is Fun !
2.) I love supporting the Entrepreneur, realtors, fellow mortgage people. I enjoy helping people make more money and celebrate!
3.) This invariably comes back to me in the forms of referrals. Not only referrals to do more web marketing but also referrals to do more mortgage business as well.
1.) Build a site. Please keep in mind that web sites can be super simple. Google is the modern day YellowPages. If you are not on there, your losing market share.
2.) Install a Google Sitemap. This is one way google will be sure to find you. You also need to submit your sitemap to Bing and Yahoo because those search engines important as well.
3.) Register yourself on Google Places.
4.) Set Up an Account on YouTube.
5.) Install Google Analytics so you can track your progress of your pages and the key words that bring in traffic.
6.) Create a Google Adwords Account that fits your budget but leave it on pause for now. If you want to put things into rocket speed later we can always turn that on. If you want to get things moving in a day, we can turn it on now.
7.) Do Your SEO, (search engine optimization) for the keywords and content of your site that will get you noticed. This is the beginning of a long term strategy that will get you more traffic later. (Please see the video to give you a feel for what SEO is.)
8.) Continue the Process for you, tweaking content and monitoring your placement on Google on a monthly basis. If you stop, the phone stops ringing.
9.) Backlinking is the art of putting your content out there in key locations on the web. The places you put your content need to be relavant in the eyes of Google, Bing and Yahoo. Recent changes in the google algorythms reward good quality content made by smart people.
Please feel free to call me if you have ideas about your own product or neighborhoods.- Preston Ware (561) 329 0075